Shop For Social Good



At Be Amazing NYC, we are passionate about using our products as a vehicle for social change. Our collections are carefully crafted and curated to honor and empower the LGBTQ community, featuring bold and colorful designs that express our unwavering support and solidarity. Our commitment to ethical and sustainable practices extends to every facet of our business, from sourcing materials, ensuring fair labor practices, promoting garment recycling and offsetting carbon emissions. Additionally, we are proud to donate a portion of our profits to non-profit organizations that are dedicated to making a meaningful difference in the lives of LGBTQ individuals and beyond. With Be Amazing NYC, you can shop with confidence, knowing that you are supporting a company that is committed to creating positive change.

Supporting the LGBTQ Community

We are committed to promoting our "Pride in Every Thread" philosophy through a diverse array of inclusive and affirming products. While we currently specialize in footwear, we will soon be extending our product line to include apparel, accessories, home goods, and lifestyle items. Our commitment to promoting body positivity will be reflected in our inclusive sizing options across all apparel products, ensuring that everyone can feel confident and comfortable in our collections. As a small business owned and operated by members of the LGBTQ+ community, every purchase made with us directly supports our mission to create a more vibrant and inclusive world. At Be Amazing NYC, we believe that our products should be a source of joy and empowerment for all, and we ensure that our collections are thoughtfully designed to celebrate and support the LGBTQ+ community.

Sustainable and Ethical Practices

We believe that fashion should be sustainable, ethical, and enduring. That's why we refuse to sell fast fashion and instead offer a thoughtfully curated and made-to-order selection of products that are sustainably and ethically made to last. We focus on creating timeless pieces that can be worn for years to come, rather than subscribing to the harmful fast fashion model. Our collection includes products designed to empower members of the LGBTQ+ community to wear and use with pride not just during Pride Month, but all year round. We are proud to prioritize the planet and people over profit, and we invite you to join us in making a positive impact through your fashion choices.

Circular Economy

We're excited to introduce our new recycling program, which allows customers to send back their garments when they're no longer needed. Once we receive the garments, we carefully inspect and sort them before offering them for sale as pre-loved items on the popular Depop platform. By recycling and reselling these items, we're able to extend the lifecycle of our products, reducing waste and promoting a more circular economy. We believe that this program is an important step towards a more sustainable future for the fashion and home goods industries and we're proud to offer it to our customers.

Environmental Impact

We recognize the urgent need to protect our planet. That's why we take our commitment to sustainability seriously by donating a portion of our profits to offset carbon emissions and ensure that our business has a positive impact on the environment. In addition, we have pledged to donate 3.5% of our revenue to support the development and scaling of emerging carbon removal technologies. When you choose to shop with us, you are not only getting high-quality products, but also joining us in the fight against climate change. Together, we can make a meaningful impact and create a more sustainable future for all.

Community Donations & Partners

We believe that it is our responsibility to use our platform to create positive change. That's why we are proud to partner with non-profit organizations that align with our values and allocate a percentage of the proceeds from certain products in our store to support their important causes. From supporting LGBTQ+ rights to advocating for environmental sustainability, we are actively involved in supporting and uplifting communities. We also engage in volunteer activities and donate our time and resources to local initiatives that are making a meaningful difference in the lives of people in our community. We are committed to being a force for good in the world, and we invite you to join us in our mission to create a more just and equitable society. By choosing to shop with us, you are supporting a business that is dedicated to making a positive impact, one purchase at a time.

Our Founder's Story

Be Amazing NYC is a small business with a big heart, founded by Desmond Napoles, a passionate LGBTQ+ advocate and young entrepreneur. Desmond was born and raised in the vibrant city of New York and has always been deeply committed to using fashion as a means of giving back to their community. At Be Amazing NYC, we are proud to carry on this legacy by offering a diverse and inclusive range of products that celebrate and uplift the LGBTQ+ community. Our heartfelt story is one of passion, inclusivity, and a commitment to social responsibility. When you shop with us, you are supporting a young person who is dedicated to making a positive impact and using their platform to create meaningful change in the world. We invite you to join us in our mission to make a difference, one purchase at a time.

You Can Help Us Do Good!

At our company, we believe in giving back to the community, which is why we have implemented the RoundUp app into our checkout process. This feature allows our customers to donate $1 to the Born This Way Foundation, a non-profit organization co-founded and led by Lady Gaga and her mother, Cynthia Germanotta. The Born This Way Foundation supports the mental health of young people and works with them to build a kinder and braver world. Through high-impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how the Foundation encourages people to practice kindness toward themselves and their communities through its website and its storytelling platform Channel Kindness at